In a nutshell, this is the content that helps you get from point a to point b. It's not sexy or memorable but is SUPER important. Way more important than that Yahoo article on Kylie Jenner's latest snapchat post.
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Tag: content strategy
Pinpointing the thing that I could not previously pinpoint
I've been working at my new job for almost seven months now. That's not very long in the grand scheme of things. Seven months into my former position and I was still struggling to understand the industry and slowly starting to figure out a corporate world that was much different from an agency world. It … Continue reading Pinpointing the thing that I could not previously pinpoint
Missing out on ConFab Central
To put it bluntly, this sucks. If you're going to ConFab Central, I'm jealous. Now let me go sit my pool of despair. Maybe there will be a cocktail waiting for me.
Approach with caution
Content strategy is a safe in-person topic. Creative writing? Not so much. Know the warning signs and stay to the right!
Content Strategy or Content Marketing?
Almost a year ago, I had the great pleasure of attending ConFab Central in Minneapolis, MN. This year, I'm attending again so that I can attend workshops for more-experienced content strategists and also so that I can take my knowledge of content strategy to the next level. Does that sound boring to you? Well, then … Continue reading Content Strategy or Content Marketing?
Embrace the mess. Content strategy is dirty.
ConFab Central is by far my favorite conference. I learned I was messy, there, and now I embrace it. Looking forward to this year's conference and all the new things I'll learn.
