Almost a year ago, I had the great pleasure of attending ConFab Central in Minneapolis, MN. This year, I'm attending again so that I can attend workshops for more-experienced content strategists and also so that I can take my knowledge of content strategy to the next level. Does that sound boring to you? Well, then … Continue reading Content Strategy or Content Marketing?
Tag: business writing
What is your beef and cheddar? i.e. What is your product offering?
Since Arby's has cornered the market on beef and cheddars, I've decided to consider what my unique product offering will be...now that THAT one is taken. Writing novels, it is! What's your product offering?
Embrace the mess. Content strategy is dirty.
ConFab Central is by far my favorite conference. I learned I was messy, there, and now I embrace it. Looking forward to this year's conference and all the new things I'll learn.
What Madagascar 3 Taught Me About Facing My Fears
I love cartoons. I love Disney movies. I love animated classics. So it came as no surprise to me that one of the perks of having a kid is that you get to watch all the cartoons you want. And – for the first time since I was 12 – not feel a little bit … Continue reading What Madagascar 3 Taught Me About Facing My Fears
