In a nutshell, this is the content that helps you get from point a to point b. It's not sexy or memorable but is SUPER important. Way more important than that Yahoo article on Kylie Jenner's latest snapchat post.
Category: Content Strategy
My blog isn’t for that. But maybe I’ll make an exception.
As I revealed in my last post, I'm no longer on Facebook and Instagram. And weird things are happening. Yes, I still have muscle memory that wants to go type in "F-A-C-E" and let my browser history fill in the rest before I click enter. Yes, I DO wonder what people are doing or saying … Continue reading My blog isn’t for that. But maybe I’ll make an exception.
Missing out on ConFab Central
To put it bluntly, this sucks. If you're going to ConFab Central, I'm jealous. Now let me go sit my pool of despair. Maybe there will be a cocktail waiting for me.
Approach with caution
Content strategy is a safe in-person topic. Creative writing? Not so much. Know the warning signs and stay to the right!
Content Strategy or Content Marketing?
Almost a year ago, I had the great pleasure of attending ConFab Central in Minneapolis, MN. This year, I'm attending again so that I can attend workshops for more-experienced content strategists and also so that I can take my knowledge of content strategy to the next level. Does that sound boring to you? Well, then … Continue reading Content Strategy or Content Marketing?
What is your beef and cheddar? i.e. What is your product offering?
Since Arby's has cornered the market on beef and cheddars, I've decided to consider what my unique product offering will be...now that THAT one is taken. Writing novels, it is! What's your product offering?
Embrace the mess. Content strategy is dirty.
ConFab Central is by far my favorite conference. I learned I was messy, there, and now I embrace it. Looking forward to this year's conference and all the new things I'll learn.
